Dedicated To Me
Showcasing De’Longhi’s Dedica colour range through an interactive digital experience that helped consumers visualise the product in their own homes.
Helping customers picture Dedica in their own space.
De’Longhi Singapore and Malaysia wanted to showcase the new colour variants of the Dedica coffee machine in a way that helped consumers visualise how the product could fit naturally into their own homes.
The campaign needed to introduce the wider Dedica colour range while maintaining the premium look and feel associated with the De’Longhi brand across social and digital touchpoints.
LOKi created and developed an interactive Instagram AR experience alongside the broader digital campaign rollout for Singapore and Malaysia.
- AR filter concept & development
- 3D product visualisation
- Campaign creative direction
- Social media branding & content
- Product-focused campaign assets
- Influencer content assets
Bring the product into the customer’s space.
Colour can be difficult to judge from a product image alone, especially when the purchase is meant to become part of a home interior. The AR experience gave users a more direct way to explore the Dedica range by placing a realistic 3D model in their own space, switching between six colourways and resizing the machine to suit their kitchen environment.
Dedicated To Me
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