We are proud to share that LOKi has been named a double Gold winner at the 2026 Content Marketing Awards Asia Pacific, presented by MARKETECH APAC. Our campaign for the Singapore Alliance for Responsible Drinking, “How Much Is Too Much?”, took the top honour in two categories: Best Content-Led Brand Revitalisation Campaign and Best Short-Form Content Campaign.
Loke Weng Leong, Managing Director of LOKi and Michelle Teh, General Manager of LOKi Singapore taking home the Gold award for Best Content-Led Brand Revitalisation Campaign from Jury member Emir Shafri, Publicis Groupe Malaysia’s CCO.
The Content Marketing Awards Asia Pacific celebrate the creative agencies and brands driving impactful content marketing across the region. This year’s programme spanned 50 categories, judged by a panel of industry leaders from across Asia Pacific, and recognised work that combines strategic thinking with measurable results. Entries were assessed on creativity, strategy, and the kind of impact that goes beyond a single post or campaign moment.
Loke Weng Leong, Managing Director of LOKi and Michelle Teh, General Manager of LOKi Singapore receiving the Gold award for Best Short-Form Content Campaign from Jury member Andrew Pinto, Vice President, Unifi Brand and Marketing of Telekom Malaysia
About the winning work
“How Much Is Too Much?” was built for the Singapore Alliance for Responsible Drinking, an organisation working to shift how people think about alcohol consumption in Singapore. Rather than lead with warnings, the campaign used content as a way to start a conversation, meeting audiences where they already spend their time and giving them a reason to pause and reflect.
Winning Gold in Best Content-Led Brand Revitalisation speaks to how the campaign reframed SARD’s message for a new audience. Winning Gold in Best Short-Form Content speaks to how that message was told, with content built for the fast, scroll-driven platforms where most of this audience lives. Together, the two wins reflect a campaign that worked on both levels: the right idea, delivered in the right format.
Why this matters to us
Awards like these are a welcome form of recognition, but what we value most is what they confirm. Good content marketing does not have to choose between substance and shareability. It can hold a serious message and still earn attention on TikTok or Instagram. That balance is what we aim for with every client, and seeing it validated on a regional stage is a genuine milestone for our team.
We want to thank SARD for trusting us with a brief that mattered, and to thank our team across Singapore and Kuala Lumpur for the work that made these two wins possible. We are already looking forward to the next brief.
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