Born to Fly
Building HOKA’s local brand presence and community engagement across social, retail and cultural touchpoints in Singapore.
Building HOKA’s local presence and community.
HOKA and its Singapore distributor appointed LOKi to build the brand’s local presence and community engagement across Instagram and Facebook.
Our work supported key brand milestones, including the launch of HOKA’s first store in Singapore and the opening of its lifestyle flagship in 2025, while helping the brand connect with both performance and lifestyle audiences.
LOKi localised HOKA’s global “Born to Fly” brand idea for Singapore, shaping social content, campaigns and community touchpoints across key launches and always-on communications.
- Social media content & management
- Campaign localisation
- Content production
- Product & lifestyle storytelling
- Community engagement content
- Retail launch support
Localise the spirit, not just the message.
“Born to Fly” already carried a strong global point of view. Our role was to make that idea feel relevant in Singapore by connecting performance, lifestyle and culture through local content and community moments. This gave HOKA a consistent voice across launches, retail milestones and everyday social content, while keeping the brand recognisable as it reached a broader audience.
Born to Fly in Singapore
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