Establishing Goals and Objectives
When we kick off a project at LOKi, it all starts with setting clear goals and objectives for the campaign or content idea. We want to know exactly what our client envisions for their brand identity, the messages they wish to convey, and the objectives they aim to achieve. By defining these right from the start, we ensure that the brief is met while gaining a deep understanding of our client’s vision.
Research
Our first step is always to delve into some market research. We listen to what people are saying on social media, analyse audience data, look at survey results, and study industry trends. This helps us get a better idea of what our target audience wants and allows us to understand the industry landscape we’re dealing with. By analysing audience data, we can craft a content strategy that really hits the mark. We take inspiration from what has worked well on the brand’s channels, spot the trends, and use all that knowledge to create compelling content.
Additionally, we do thorough topic research to grasp what piques our audience’s interest. We start with topics close to the brief and then expand our horizons until we genuinely understand what our target audience desires, regardless of whether they are B2B or B2C, and no matter their age.
Plan & Brainstorm
Now, here comes the exciting bit – the brainstorming of topic-related content! We ponder over which platform would be the best fit – Instagram, Facebook, TikTok, or blogs – and explore what each platform demands for maximum engagement.
It’s essential to consider the different target demographics on each social media platform. For instance, Instagram is more geared towards a younger audience, whereas LinkedIn caters to the more professional crowd.
During the creative development phase, we gather the team and come up with a bunch of ideas related to the brief. We then sift through them to find the perfect match for the brand. Collaboration and creativity thrive in this process, as we work together to ensure both engagement and the client’s goals are met. Our content strategy aligns with the overall business objectives and short-term targets.
Create
The creation process brings together both visual elements and captivating copy. We design a key visual that speaks directly to our target audience, with a simple and clear message about what’s in store for them. Behind those seemingly straightforward visuals lie dozens of mechanics and theories, all geared towards streamlining our efficiency and capturing the audience’s attention.
Our creation process includes:
● Developing a concept board, mood board, or storyboard, depending on the content type.
● Crafting compelling content copies that are just right for the modern era of social media.
● Finalizing the art direction for a polished look.
● Creating mockups or a production plan when needed.
● If required, conducting in-house photo or video shoots according to our plan.
● Assembling and editing the content piece, followed by internal reviews and edits until we’re thrilled with the result.
● Finally, we eagerly present the first draft to our client.
Optimise
Once our client provides feedback, we set to work optimising various versions of the content based on their input. Throughout this process, we maintain a constant dialogue with our clients, keeping them updated and explaining the reasoning behind our choices. We value their preferences and ensure the final version aligns perfectly with their vision.
Even after the content is posted, our job doesn’t stop there! We diligently capture data on its performance, enabling us to prepare a report that helps us understand consumer demand better. This invaluable data informs our future content strategies, ensuring that each piece we create resonates with our audience. It might sound tedious, but this self-improvement cycle fuels our creativity and boosts efficiency, benefiting both our agency and our clients.
In summary, our comprehensive creative workflow allows us to take on clear roles and responsibilities in every project, delivering exceptional results time and time again.
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