Analytics
Every discipline above generates data. Our analytics team helps turn that data into decisions businesses can actually use, drawing on data science, audience segmentation, CRM methodology and marketing analytics to make sense of what is happening and what to do next.
- 18 yearsIndependent agency, founded 2008
- 65+ specialistsAcross diverse disciplines in Singapore & Malaysia
- Award‑WinningRecognised across Asia Pacific
- Across IndustriesExperienced in finance, retail, healthcare, aviation, government, tech platforms, consumer and B2B
Marketing leaders need to be able to explain what the numbers mean for the business. We help bridge the gap between technical data and marketing decisions, giving teams clearer insights they can use for planning, targeting, optimisation and reporting.
Your Analytics Partner
AI, machine learning, big data and predictive analytics come with plenty of terminology. You don’t need to become a data scientist to make use of them. Our data team translates the complexity into business sense, helping marketing teams understand their customers, identify opportunities and use their data more effectively.
We also understand the responsibility that comes with handling customer and marketing data. Our work is managed with applicable data protection requirements in mind, including Singapore and Malaysia’s PDPA and the GDPR where relevant.
Analytics
- Data science and audience segmentation
- CRM strategy and methodology
- Data warehousing
- Marketing analytics and reporting
- Machine learning applications for marketing
See our work in action
Got a question?
We have a lot of data but don’t know what to do with it. Can you help?
Yes, and this is a common problem faced by marketers. We help organise and analyse your data to identify useful patterns, customer insights and opportunities that can inform marketing and business decisions.
Can you bring data from different platforms into one place?
Yes. We can consolidate data from multiple marketing, website, CRM and business sources to create a clearer view of performance and customer behaviour.
Can you build dashboards and automated reports?
Yes. We develop custom dashboards and reporting solutions that make your key metrics easier to monitor, understand and share across teams.
How long does a typical project take? What do you need from us?
It depends on the scope, data sources and complexity. A focused analytics project can take a few weeks, while larger data integration or analytics projects may require a longer implementation period. We may need access to relevant analytics platforms, advertising accounts, CRM or other data sources. Wherever possible, we work with anonymised or hashed data and only request the level of access needed for the project.
How do you handle customer data and privacy?
Most of our analytics work does not require access to personally identifiable information. Where access is needed, data is typically hashed or anonymised, with solutions designed around your security requirements and applicable standards such as PDPA and GDPR.
Can you help us understand our customers better using our existing data?
Yes. We can analyse customer and behavioural data to uncover segments, patterns and insights that help inform targeting, communications and customer journeys.
Explore other services
Strategy
Strategy that connects your business goals to creative, content, channels and media.
Creative
Ideas and creative that bring your brand to life across every touchpoint.
Social Media & Content
Social strategy and content designed around your brand, audience and platforms.
Production
Videography and photography, from quick-turn content to full campaign shoots.
Development
Websites, e-commerce, applications and digital platforms built around your business needs.
Performance Marketing
Paid media campaigns planned and optimised for measurable results.
Have a brief, a challenge or just the start of an idea?
Let’s build something that gets your business found, trusted and chosen. Tell us what you’re working on, where you need support, or what you’re trying to solve. We’ll help you figure out what comes next.
Talk to Us