TÜV SÜD
Supporting TÜV SÜD’s B2B communications through an ongoing brand and content retainer spanning strategy, creative, content and digital marketing.
Making complex B2B services easier to engage with.
TÜV SÜD needed to communicate a broad range of technical services to business decision-makers while maintaining the credibility and expertise expected of a global testing, inspection and certification brand.
The challenge was to make specialised B2B topics more accessible and engaging across digital channels, while supporting awareness and lead generation for services including Global Market Access.
LOKi supported TÜV SÜD through an ongoing brand and content retainer, developing digital campaigns and content that translated complex subject matter into clearer, more engaging communications for business audiences.
Our work ranged from LinkedIn content and campaign creative to videos, infographics, eDMs, whitepaper advertising and lead-generation initiatives, adapting the format to suit the subject and objective.
- B2B content strategy
- Creative concept development
- LinkedIn & social content
- Campaign creative development
- Original video content
- Infographics & eDMs
- Whitepaper promotion
- Lead-generation campaign support
Complex doesn’t have to mean complicated.
B2B content still needs to earn attention. Our role is to find clear, engaging ways to communicate technical subject matter without losing the credibility behind it, while continually exploring the formats and media opportunities that can move audiences from awareness to action.
Brand and Content Retainer
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