Agency for Integrated Care
Supporting AIC’s social communications with content designed to make ageing well, community care and participation more relevant and engaging for Singapore audiences.
Making ageing well feel more active, social and relevant.
AIC connects seniors, caregivers and the wider community with information, services and opportunities that support ageing well in Singapore.
The opportunity was to create social content that could bring these messages into everyday digital conversations, while making programmes and participation feel more engaging and approachable.
LOKi developed social-first content across campaign posts, carousels, videos, contests and editorial formats, adapting each idea to suit the message and the way audiences consume content online.
The creative approach balanced useful information with more interactive and visually engaging formats, giving AIC different ways to encourage discovery, participation and ongoing engagement.
- Social content strategy
- Editorial & topic planning
- Creative concept development
- Carousels & static content
- Original video content
- Contest & engagement content
- Editorial & blog content
- Multi-format social content
Useful information works harder when people want to engage with it.
Public-interest content does not have to feel purely informational. By choosing the right format and creative treatment, we can make important messages easier to notice, share and participate in while keeping the communication clear and credible.
Agency for Integrated Care
View Other Case Studies
Selected Case Studies
Have a brief, a challenge or just the start of an idea?
Let’s build something that gets your business found, trusted and chosen. Tell us what you’re working on, where you need support, or what you’re trying to solve. We’ll help you figure out what comes next.
Talk to Us