SOLIDWORKS
Creating an integrated digital activation for SOLIDWORKS that brought together campaign creative, content and participation across multiple touchpoints.
Turning campaign awareness into active participation.
SOLIDWORKS needed a digital activation that could do more than generate awareness, giving audiences a clear reason to engage with the campaign and participate across its digital touchpoints.
The opportunity was to create a connected experience that could move audiences from campaign creative into a dedicated website and contest mechanic, while keeping the idea consistent across every format.
LOKi developed the campaign across creative, content and digital execution, building a consistent visual and messaging system that could work from the initial teaser through to participation and winner communications.
The activation came to life across the key visual, teaser video, campaign website, contest content, carousels and winner announcements, creating a clear journey from awareness to action.
- Campaign strategy
- Creative concept development
- Key visual development
- Teaser video content
- Campaign website
- Contest activation
- Carousels & social content
- Winner announcement content
Participation works best when the journey feels connected.
For an activation to work, every touchpoint should help move the audience forward. From the first teaser to the campaign site and contest content, the creative system needs to feel consistent enough that each interaction builds on the one before it.
SOLIDWORKS
View Other Case Studies
Selected Case Studies
Have a brief, a challenge or just the start of an idea?
Let’s build something that gets your business found, trusted and chosen. Tell us what you’re working on, where you need support, or what you’re trying to solve. We’ll help you figure out what comes next.
Talk to Us