HappyDot.sg
Building a more engaging social presence for HappyDot.sg by turning everyday opinions, community perspectives and timely topics into content people could relate to.
Giving more people a reason to join the conversation.
HappyDot.sg is an online survey community for Singapore residents, giving people a platform to share their views on social and public issues that affect everyday life.
The opportunity was to make the brand feel more visible, relatable and engaging on social, while encouraging more people to see value in sharing their opinions and taking part in the community.
LOKi developed social content that brought the brand closer to everyday conversations, using relatable themes, community perspectives and timely topics to create more reasons for audiences to engage.
The content mix included original interview videos, trend-led content and personality-driven social formats, helping HappyDot.sg communicate the value of participation in a way that felt more human and relevant.
- Social content strategy
- Editorial & topic planning
- Creative concept development
- Original interview content
- Original video content
- Trend-led social content
- Copywriting & visual development
- Multi-format social content
People engage when they can see themselves in the conversation.
For a community built around opinions, relevance matters. The more the content reflects familiar experiences, perspectives and topics people already care about, the easier it becomes for audiences to see why their own point of view is worth sharing.
HappyDot.sg
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