ICON
Launching Kimberly-Clark Professional’s ICON restroom system across Asia Pacific with a digital campaign that connected product innovation with changing hygiene expectations.
Turning new hygiene expectations into a reason to rethink the restroom.
Kimberly-Clark Professional was preparing the Asia Pacific launch of ICON, its new restroom system, at a time when expectations around hygiene had shifted significantly following the pandemic.
Alongside the product launch, Kimberly-Clark had conducted post-pandemic research with restroom users in Australia and Thailand. The opportunity was to use those findings to help facility managers understand changing hygiene needs while introducing ICON as a more considered restroom solution.
LOKi developed the campaign proposition and translated the research findings into a digital campaign designed to engage facility managers and other industry decision-makers.
The work connected the study insights with the ICON product story across landing pages, infographics, digital ads and eDMs, helping communicate both the changing expectations around restroom hygiene and the product features created to address them.
- Campaign strategy & proposition
- Creative concept development
- Research-led content development
- Landing page copy & content
- Infographics
- Digital campaign assets
- eDM content
- Product launch communications
Make the evidence matter to the people making the decision.
Strong B2B campaigns do more than present research or product features in isolation. The opportunity is to connect the evidence to a problem the audience already recognises, then show why the solution is relevant to the decisions they are making.
ICON
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