Case Study / Singapore

Doctors Without Borders

Supporting Médecins Sans Frontières (MSF) in Singapore with social content and campaign creative that bring its humanitarian work closer to local audiences.

Brand Médecins Sans Frontières (MSF)

Market Singapore

Services Strategy · Creative · Social · Content

The brief

Bringing humanitarian stories closer to local audiences.

Médecins Sans Frontières (MSF), also known as Doctors Without Borders, shares stories from its patients, staff and medical projects to help audiences understand the realities behind humanitarian crises.

For Singapore, the opportunity was to create social content that could build awareness, encourage engagement and support fundraising while staying true to the organisation’s established voice and purpose.

What We Did

LOKi supported MSF Singapore with social content and campaign creative designed for digital audiences, adapting humanitarian stories and calls to action into formats suited to social platforms.

The work included original video content, social assets and donation-focused creative, helping communicate MSF’s work in a way that remained respectful, direct and relevant to audiences in Singapore.

Social content strategy
Creative concept development
Original video content
Social media assets
Campaign creative development
Donation campaign assets
Copywriting & content adaptation
Multi-format digital content

Our Thoughts

Human stories deserve thoughtful treatment.

When the subject matter is humanitarian, creative work has to earn attention without overwhelming the story itself. The role of the content is to help audiences connect with the people and issues behind the message, while keeping the communication clear enough to encourage meaningful action.

The Work