Lifelong Learning Institute
Building a more engaging social presence for Lifelong Learning Institute through timely, relatable content around skills, careers and lifelong learning.
Making lifelong learning feel relevant to everyday life.
Lifelong Learning Institute supports Singaporeans in developing new skills, exploring career opportunities and continuing to learn throughout different stages of their working lives.
The opportunity was to build a more engaging social presence that could make these topics feel timely and relatable, while helping audiences discover programmes, resources and learning opportunities available to them.
LOKi developed social content that connected skills and lifelong learning with familiar cultural moments, career conversations and topical themes, giving audiences more accessible ways into the subject.
The content mix ranged from campaign-led posts and carousels to original video content, helping LLI communicate programmes and learning opportunities in formats designed for social engagement.
- Social content strategy
- Editorial & topic planning
- Creative concept development
- Campaign content
- Carousels & static content
- Original video content
- Copywriting & visual development
- Multi-format social content
Learning feels more relevant when it connects with real life.
Skills and career development can easily feel broad or distant. Social content gives us the opportunity to connect these topics with familiar moments, interests and conversations, making lifelong learning feel more immediate and easier for audiences to engage with.
Lifelong Learning Institute
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