From campaign brief to ready to launch.
A focused four-to-six-week engagement for teams that need a strong campaign idea, a clear creative system and the assets to put it into market without committing to a long retainer.
Some briefs need momentum, not months of agency overhead.
The sprint is built for defined campaign problems where the deadline is real, the decision-makers are available and the team needs to move from thinking to execution quickly.
A campaign is coming
You have a launch, initiative, event or seasonal moment with a clear window and need the creative direction locked quickly.
The brief needs sharpening
The business objective is clear, but the proposition, audience tension or campaign message still needs to be worked through.
The idea must travel
You need more than a hero visual. The central idea has to translate into social, digital, content, landing pages, video or other campaign touchpoints.
What happens in the sprint
The exact deliverables depend on the brief, but the engagement is deliberately structured around one campaign challenge and a defined launch-ready outcome.
Campaign framing
Clarify the objective, audience, offer or behaviour we need to influence, mandatory messages and the role of each channel.
Creative territories
Develop a small number of distinct creative routes rather than a long list of loosely differentiated ideas.
Campaign proposition & messaging
Shape the central thought, headline system, supporting messages and CTA so the campaign has a coherent verbal structure.
Key visual & design system
Create the visual direction, hierarchy and core assets that give the campaign a recognisable look across formats.
Channel adaptation
Translate the approved direction into the agreed social, digital, display, eDM, landing page, OOH or presentation formats.
Production support
Bring in motion, video, photography, illustration, development or media specialists where the campaign requires them.
Probably yes ✓
- You have a campaign, launch or business moment with a clear deadline.
- You need a strong idea and a creative system that can work across channels.
- You want strategy, creative and execution handled as one focused engagement.
- You have internal stakeholders who can make decisions and keep feedback moving.
Need something different?
- Already have the campaign idea? We can support creative adaptation, production and rollout.
- Need ongoing content rather than one campaign? Explore our Social Content Retainer.
- Need a broader or longer campaign programme? We can scope a custom creative, production and media engagement around it.
A practical 4–6 week structure
We keep the phases visible so the team knows what needs to be decided and when.
Frame
Brief immersion, audience, objective, mandatories and success criteria.
Explore
Creative territories, proposition and initial campaign expressions.
Select
Choose and strengthen one direction with clear consolidated feedback.
Build
Develop the KV, messaging and agreed channel assets.
Launch-ready
Final adaptations, production handover and delivery of approved files.
Campaign thinking that travels across channels
From public-interest campaigns to B2B launches and consumer brands, the strongest campaign ideas need to hold together from the first concept through to the final execution.
Singapore Alliance for Responsible Drinking
Campaign strategy and creative development spanning key visuals, social content, video and digital activation around responsible drinking.
View case study →
Kimberly-Clark Professional
A research-led product-launch campaign translating changing hygiene expectations into a clear campaign platform across digital content and lead-generation touchpoints.
View case study →
HOKA
Local campaign and content development bringing HOKA’s global brand platform into Singapore through social, product storytelling and retail moments.
View case study →
SOLIDWORKS
An integrated digital activation connecting campaign creative, a teaser video, website, contest mechanic and social content into one participation journey.
View case study →Steelcase
Campaign work developed for Steelcase across strategy and creative execution.
Case study coming soon
Kipling
Regional campaign and creative development translating Kipling’s global rebrand into seasonal content and a unified digital playbook across 15 Asian markets.
View case study →Proof note: Add campaign-performance metrics or client testimonials only where the source data and approvals are verified.
Got a question?
Here are the practical questions we usually need to align before scoping the work.
Is every sprint exactly four to six weeks?
No. Four to six weeks is the standard engagement window for a focused campaign with timely client feedback. Production complexity, research, development or a larger number of markets can extend the timeline.
How many creative routes do you present?
We normally recommend a small number of meaningfully different routes. The aim is to make a clear strategic choice, not create volume for its own sake.
Can you work from an existing strategy or campaign platform?
Yes. We can start from your existing brand or campaign strategy and focus the sprint on creative development and execution.
Does the sprint include production?
It can. Motion, video, photography, illustration and development are scoped based on the approved concept and timeline.
Can you continue after the sprint?
Yes. A sprint can lead into campaign production, media, social content or an ongoing retainer where there is a clear next phase.
How is a sprint priced?
We scope it as a defined project based on the number of routes, deliverables, channels and production requirements. The proposal makes those assumptions explicit before work starts.
Have a campaign that needs to move?
Tell us what you are launching, what needs to be ready and when it needs to go live. We’ll come back with the right way to shape the sprint.