Performance Marketing
Paid media gets expensive quickly when targeting, creative and conversion aren’t working together. LOKi plans and manages performance marketing across Meta, Google, programmatic and other digital channels, with campaigns structured around clear business and marketing objectives from the outset.
- 18 yearsIndependent agency, founded 2008
- 65+ specialistsAcross diverse disciplines in Singapore & Malaysia
- Award‑WinningRecognised across Asia Pacific
- Across IndustriesExperienced in finance, retail, healthcare, aviation, government, tech platforms, consumer and B2B
In competitive digital advertising markets such as Singapore and Malaysia, small inefficiencies can become expensive at scale. We manage performance around the quality of the outcome as well as the cost of achieving it, using campaign data to continually refine where budgets are spent and how audiences move from exposure to action.
Your Performance Marketing Partner
Our performance marketing work spans the full funnel, from building awareness and reaching new audiences to generating qualified leads, driving conversions and retargeting people who have already shown intent. Media planning is supported by ongoing testing and optimisation across audiences, placements, formats, creative and landing experiences, so investment can be shifted towards what is delivering stronger results.
Working alongside our strategy, creative, social and technology teams also means media isn’t planned in isolation. We can identify when the opportunity lies in targeting or media allocation, and when the campaign itself, creative, landing page or conversion journey needs to work harder.
Performance Marketing
- Meta and Google Ads management
- Programmatic advertising
- Lead generation campaigns
- Funnel and conversion rate optimisation
- Growth marketing strategy
- Full-funnel campaign strategy
- Search engine marketing
See our work in action
Got a question?
Which advertising platforms do you manage?
We manage paid campaigns across Meta, Google, LinkedIn, TikTok and programmatic platforms, selecting channels based on where they make the most sense for your audience and objectives.
How much do I need to spend on digital advertising?
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Can you guarantee leads, sales or a specific ROAS?
No agency can responsibly guarantee performance before a campaign runs. We set clear KPIs, optimise continuously and use performance data to improve results throughout the campaign.
We already run ads. Can you take over and improve our campaigns?
Yes. We can audit your existing campaigns, tracking and account structure, identify opportunities and take over ongoing media management and optimisation.
How will I know if my campaigns are performing?
We provide regular performance reporting covering your agreed KPIs, campaign learnings, optimisations and recommendations for what to do next.
Do you handle campaign tagging and conversion tracking?
Yes. We can implement and review campaign tagging, pixels, conversion tracking and analytics across your website and advertising platforms, so campaign performance can be measured beyond clicks and impressions.
Explore other services
Strategy
Strategy that connects your business goals to creative, content, channels and media.
Creative
Ideas and creative that bring your brand to life across every touchpoint.
Social Media & Content
Social strategy and content designed around your brand, audience and platforms.
Production
Videography and photography, from quick-turn content to full campaign shoots.
Development
Websites, e-commerce, applications and digital platforms built around your business needs.
Analytics
Turning your marketing and customer data into insights you can actually act on.
Have a brief, a challenge or just the start of an idea?
Let’s build something that gets your business found, trusted and chosen. Tell us what you’re working on, where you need support, or what you’re trying to solve. We’ll help you figure out what comes next.
Talk to Us