Social Media & Content
We’ve been working in social media since the days when brands still needed convincing to start a Facebook page. The platforms, formats and algorithms have changed many times since, but the challenge has remained remarkably consistent: understanding where audience attention is going and finding ways for brands to earn a meaningful place within it.
- 18 yearsIndependent agency, founded 2008
- 65+ specialistsAcross diverse disciplines in Singapore & Malaysia
- Award‑WinningRecognised across Asia Pacific
- Across IndustriesExperienced in finance, retail, healthcare, aviation, government, tech platforms, consumer and B2B
Years of working across different generations of social platforms have taught us that there is no permanent formula for social media. Audience behaviours shift, platforms evolve and content formats change quickly. Our role is to keep brands relevant through those changes while building a social presence that remains recognisable, useful to the audience and connected to wider marketing objectives.
Your Social Media & Content Partner
Social media and content marketing have always been the bread and butter of LOKi. We develop the strategy, create the content and manage the communities behind our clients’ social presence, balancing what the brand needs to communicate with what people will actually find relevant, useful or worth engaging with.
Organic content plays an important role in building familiarity, credibility and a distinct brand voice over time, while paid media helps extend the reach of the content that matters. We consider both as part of the wider social ecosystem, alongside creators, influencers and user-generated content.
With an established network of influencers and creators across Singapore and Malaysia, we also help brands identify the right voices to work with and develop influencer marketing and UGC strategies that complement their own content rather than sit separately from it.
Social Media & Content
- Content calendar development
- Social media content creation
- Community management
- Social listening and monitoring
- Influencer marketing and creator partnerships
- UGC strategy and creator content
- Paid social media campaigns
- Performance reporting and optimisation
See our work in action
Got a question?
I want to develop a different aesthetic for my brand on social media. Can you do that?
Music to our ears. We combine strategy and creative to develop a social identity that feels fresh and platform-relevant, while staying true to your brand voice and identity.
Which social media platforms do you work with?
We work across Facebook, Instagram, TikTok, YouTube, LinkedIn, REDnote, Threads and X. New platforms are always on our watch, and we’re always keen to explore where brands can show up meaningfully.
Can you create the content as well as manage our social media?
Yes. We can manage the full process, from social strategy and content planning to copy, design, photography, video and community management.
Can you help us with influencers, creators and UGC?
Yes. We work with influencers and creators across Singapore and Malaysia, from identifying the right partners to developing the content approach and managing campaigns.
How do you keep our social media content current without just following trends?
We stay close to platform and cultural trends, but adapt them through the lens of your brand, audience and objectives. Not every trend needs your brand in it.
What does the monthly social media process look like?
We start with strategy, followed by monthly content planning, ideation, content development, posting and reporting. We continuously apply learnings from performance to the months ahead.
Do you provide community management?
Yes. We can manage comments, messages and day-to-day community engagement, with escalation guidelines agreed with your team.
Can you create content for B2B or technical industries?
Yes. We have experience across B2B, technology, healthcare, pharmaceutical, finance, aviation and other specialised industries. We work closely with your subject matter experts to understand technical topics and turn them into clear, engaging content for the right audience.
Explore other services
Strategy
Strategy that connects your business goals to creative, content, channels and media.
Creative
Ideas and creative that bring your brand to life across every touchpoint.
Production
Videography and photography, from quick-turn content to full campaign shoots.
Development
Websites, e-commerce, applications and digital platforms built around your business needs.
Performance Marketing
Paid media campaigns planned and optimised for measurable results.
Analytics
Turning your marketing and customer data into insights you can actually act on.
Have a brief, a challenge or just the start of an idea?
Let’s build something that gets your business found, trusted and chosen. Tell us what you’re working on, where you need support, or what you’re trying to solve. We’ll help you figure out what comes next.
Talk to Us